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Ovetta Sampson

Design Research Lead

IDEO

Illinois

Expertise

Artificial Intelligence Journalism Research Service Design

I’m a problem solver. By day I'm a design researcher searching for the sweet spot between human need, technology and business. At night I fight crime. Other than that life is normal.

As a design research lead at IDEO Ovetta works to be the voice of people while inspiring design. Prior to IDEO, she worked as a UX researcher, doing everything from conducting qualitative research to usability tests to quantitative studies. Her UX work spans various platforms including websites, mobile applications, software development and AI/intelligent design.

Keywords: AI, design, ethics, design research, UX