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Lauren A. Koenig - Entrepreneur, Public Speaker in New York
Co-Founder and CEO of TWIP - Travel With Interesting People, Lauren is one of the emerging female stars of the travel-technology industry. Born and raised in the American Midwest, she moved to France to work for the Ministry of Education and subsequently honed her travel-tech skills at The International Kitchen, the world-renowned international culinary tour operator in Chicago.
Lauren founded TWIP to address key gaps in travel-tech, rooted in glaring deficiencies in personalization and customer experience. Today, TWIP’s AI-driven, patent-pending technology empowers brands to engage with consumers at a meaningful, highly customized level. TWIP capitalizes on the uniquely insightful arena of travel psychology to uncover a consumer’s deepest drivers and elucidate the most effective messaging for reaching them. The results are stronger, broader, more sustainable and more engaging brand-consumer relationships.
Lauren recruited TWIP Co-Founder & CTO Heather Wilde (eighth employee of Evernote, credited with taking that company to 100M users around the world), and together they assembled an impressive team of travel and media veterans. TWIP took People’s Choice accolades at 2017’s Phocuswright (the world’s largest travel-tech conference), first place 2018 Lufthansa Innovation, top-three 2017 Max’s Penfolds, and has been featured by CBS, Fox and Inc. magazine.
Lauren is a distinguished alumna of the Women’s StartUp Lab Accelerator in San Francisco, CA (class of Spring 2015) and the 20/20 Startups Accelerator in NYC (class of Fall 2016).
Keywords: travel, travel-tech, tech, behavior, travel behavior, consumer experience, user experience