Dr. Anastasia Dedyukhina is a coach, TEDx and public speaker, Huffington Post blogger and author of Homo Distractus. She got rid of her smartphone as well as her senior international career in digital marketing, when she realised how dependent she had become on her gadget. She eventually set up Consciously Digital, a consultancy that helps people and organizations develop a healthier relationship with technology. She is frequently quoted in the press (BBC, The Guardian, Metro etc) talking about tech-life balance and the importance of ethical technology. She is also an organizer of the UK's first mindful tech, art and digital detox festival Focus Inside. In her talks, Anastasia discusses how technology changes our behaviour and affects our health, thinking, decision-making and creativity if we don’t manage it properly. She shares practical tips on how to take charge of technology, and not allow it drive your agenda or thinking, how to build up your focus and attention in spite of digital distraction, understand why you want to reach out for your phone every 5 minutes, learn how to train your brain think creatively in the internet age.