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Sheana Ahlqvist

User Researcher & Principal Consultant

PhD Insights Consulting



Consumer Technology Research UX/UI

Sheana Ahlqvist, PhD is a User Reseacher and the Principal Consultant at PhD Insights. She has served as the head of product and user experience at Ford Digital where she gathered user feedback to set product priorities in alignment with broader corporate goals. While completing her PhD in Quantitative Social Psychology, Sheana gained 7 years of experience in advanced statistical methods and rigorous research design. Her work has been presented at conferences nationwide and published in the top peer-reviewed journal in her field.

Keywords: UX, User experience, user research, onboarding, retention, churn, time well spent, design ethics